Make Smart Solar Decisions — Without Pressure

Make Smart Solar Decisions —Without Pressure

Independent solar education and guidance to help you evaluate solar and battery backup with confidence — and install the right system when you're ready.

Most homeowners hesitate to go solar for a simple reason:

The information is confusing, and the sales pressure is real.

At Upstart Energy, we take a different approach.

We start with education so you can clearly understand how solar, batteries, and the grid actually work — and then help you implement the right system for your home through our solar platform partner, Powur PBC, when the time is right.

Most homeowners hesitate to go solar for a simple reason:

The information is confusing, and the sales pressure is real.

At Upstart Energy, we take a different approach.

Most homeowners hesitate to go solar for a simple reason:

The information is confusing, and the sales pressure is real.

At Upstart Energy, we take a different approach.

Then,

Why Solar Decisions Feel So Complicated

If you're researching solar, you've probably noticed a few things:

The information online is confusing or incomplete
Incentives and system designs are hard to compare
Most conversations quickly turn into sales pitches
It's difficult to know which system actually fits your home

The information online is confusing or incomplete
Incentives and system designs are hard to compare
Most conversations quickly turn into sales pitches
It's difficult to know which system actually fits your home

So many homeowners delay solar not because they dislike the idea —

but because they don’t have enough clear information to decide confidently.

That hesitation is reasonable.

Energy decisions affect your home, your finances, and your future. They deserve thoughtful evaluation — not pressure.

A Better Way to Evaluate Solar

At Upstart Energy, we believe the best decisions come from understanding first.

Our process is simple.

At Upstart Energy, we believe the best decisions come from understanding first.

Our process is simple.

1. Learn How Solar Actually Works

We provide plain-English guides and resources that explain solar panels, battery storage, and the electric grid — without jargon or sales pressure.

2. Evaluate Your Home and Goals

Every home has different priorities:

lowering energy costs
increasing energy independence
preparing for outages
reducing exposure to rising utility rates

We help you evaluate what actually matters for your situation.

3. Install When You're Ready

If solar and battery storage make sense for your home, we can help you move forward with a system that fits your goals through our solar platform partner Powur PBC, one of the leading solar platforms in the United States.

Our role is not to rush the decision —

it’s to help you make the right one.

Our approach is built for homeowners who value clarity, thoughtful planning, and long-term fit.

Start With the Solar Planning Guide

Before talking to installers or comparing quotes, many homeowners prefer to understand the basics.

Our Solar Planning Guides are designed to give you that clarity.

These plain-English guides explain:

How solar panels work
Why batteries matter
How energy flows between your home and the grid
What factors actually matter when evaluating a system

They’re designed to help you think clearly about solar — not rush into a decision.

(Currently Available for Texas Homeowners)

Who This Is For

This approach is a Good Fit if you:

Prefer education before making big decisions
Want to understand solar before committing
Value independence and preparedness
Want a system designed around your actual goals

This is Probably Not the Right Fit if you:

Want the cheapest system as quickly as possible
Prefer high-pressure promotions or short-term incentives
Want a one-size-fits-all solution

Meet
Carol Cole-Lewis

Founder, Upstart Energy

Carol has spent a decade helping homeowners understand complex energy decisions without pressure or confusion.

Her background spans sales, marketing, training, and consulting across organizations ranging from startups and nonprofits to Fortune 100 companies.

Through her partnership with Powur PBC, she helps homeowners across the United States design and install solar and battery systems tailored to their needs.

Her mission is simple:

Help homeowners gain clarity, independence, and confidence in their energy decisions.

Learn More about Carol on LinkedIn

Want a Clear Perspective on Your Home?

If you'd like help applying what you've learned to your specific home, you can schedule a Clarity Call.

This conversation is designed to be educational — not a sales pitch.

During the call we can discuss:

Your goals for solar and battery storage
Your home’s current energy usage
Your exposure to outages or rate volatility
Any changes in your life that might affect future energy use
What type of system might actually fit your situation

If a solar + battery system makes sense for your home, we can help you move forward through our solar platform partner Powur PBC.

If it doesn’t — we’ll tell you that too.

The goal is clarity.

What Others Are Saying

"Finally!"

"Finally, a clear description of the Solar Story for the non-solar professional!"

— Bill C., Solar professional and Guide reader

"Solar is not the best direction."

"I'm grateful to have had this conversation before I signed anything, as I discovered solar is not the best direction for my family and me right now."

— Tery S., Clarity Call recipient

"Saw Your You Tube Videos"

Our interest in the possibility of going solar lead us to the YouTube videos by Carol Cole-Lewis. The videos were really informative and inspiring. So we contacted Carol, who is a delight to work with. We...[read more]

— David S. Rooftop Solar + Battery

"Information Workshop Built Confidence"

I felt confident dealing with Carole and we are very happy with our roof top solar installation. For the past...[read more]

— Nancy R. Rooftop Solar

Independent Guidance, Proven Technology

Upstart Energy works with Powur PBC, a leading solar platform that enables homeowners across the United States to install high-quality solar and battery systems.

We are also proud supporters and members of organizations committed to environmental stewardship and responsible energy development: